/* marketinggurualmelo.nl
   Aesthetic: Premium-guru. Diep zwart + goud, warm off-white tekst.
   Unbounded (display, bold/rond) + DM Sans (body).
   AFWIJKENDE LAYOUT: editorial 'manifest' met grote genummerde principe-rijen,
   asymmetrische hero, authority-strip en full-width gouden pull-quote. Geen em-dash. */

:root {
  --bg: #0B0B0C;
  --bg-soft: #141416;
  --surface: #161618;
  --ink: #F1ECDF;
  --ink-soft: #A9A296;
  --ink-faint: #6F6A60;
  --line: #2A2A2E;
  --line-strong: #3A3A40;
  --gold: #D4AF37;
  --gold-bright: #ECCB5A;
  --gold-dark: #B8941F;
  --primary: #D4AF37;
  --primary-dark: #B8941F;
  --radius-sm: 6px; --radius: 12px; --radius-lg: 20px;
  --shadow: 0 18px 40px -18px rgba(0,0,0,0.7);
  --maxw: 1180px; --maxw-narrow: 760px;
  --font-display: "Unbounded", system-ui, sans-serif;
  --font-body: "DM Sans", system-ui, -apple-system, sans-serif;
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body { margin: 0; font-family: var(--font-body); font-size: 17px; line-height: 1.7; color: var(--ink); background: var(--bg); -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
a { color: var(--gold); text-decoration: none; }
a:hover { color: var(--gold-bright); }
h1, h2, h3, h4 { font-family: var(--font-display); font-weight: 600; line-height: 1.08; letter-spacing: -0.01em; color: #fff; margin: 0; }
h1 { font-size: clamp(2.3rem, 6vw, 4.2rem); font-weight: 700; }
h2 { font-size: clamp(1.7rem, 3.6vw, 2.5rem); }
h3 { font-size: 1.2rem; }
h4 { font-size: 1rem; font-family: var(--font-body); font-weight: 700; }
p { margin: 0 0 1rem; }
.container { max-width: var(--maxw); margin: 0 auto; padding: 0 1.5rem; }
.container-narrow { max-width: var(--maxw-narrow); }
.accent { color: var(--gold); }
.lead { font-size: 1.22rem; line-height: 1.7; color: var(--ink-soft); }

.topbar { background: #000; color: #8C857A; font-size: 0.82rem; border-bottom: 1px solid var(--line); }
.topbar-inner { max-width: var(--maxw); margin: 0 auto; padding: 0.55rem 1.5rem; display: flex; justify-content: space-between; align-items: center; gap: 1rem; flex-wrap: wrap; }
.topbar-meta { display: flex; gap: 1.25rem; align-items: center; }
.topbar-meta a { color: #C9C2B4; }
.topbar-meta a:hover { color: var(--gold); }
.topbar-dot { color: var(--gold); }

.nav { position: sticky; top: 0; z-index: 50; background: rgba(11,11,12,0.85); backdrop-filter: saturate(160%) blur(12px); border-bottom: 1px solid var(--line); }
.nav-inner { max-width: var(--maxw); margin: 0 auto; padding: 0.9rem 1.5rem; display: flex; align-items: center; justify-content: space-between; }
.brand { display: inline-flex; align-items: center; gap: 0.6rem; font-family: var(--font-display); font-weight: 700; font-size: 1.1rem; letter-spacing: -0.01em; color: #fff; }
.brand:hover { color: #fff; }
.brand em { font-style: normal; color: var(--gold); }
.brand-mono { display: inline-flex; align-items: center; justify-content: center; width: 32px; height: 32px; border-radius: 50%; background: var(--gold); color: #0B0B0C; font-weight: 700; font-size: 1rem; font-family: var(--font-display); }
.nav-menu { list-style: none; display: flex; align-items: center; gap: 1.75rem; margin: 0; padding: 0; }
.nav-menu a { color: var(--ink-soft); font-weight: 500; font-size: 0.95rem; }
.nav-menu a:hover, .nav-menu a.active { color: #fff; }
.nav-cta { border: 1px solid var(--gold); color: var(--gold) !important; padding: 0.55rem 1.2rem; border-radius: 999px; font-weight: 600 !important; }
.nav-cta:hover { background: var(--gold); color: #0B0B0C !important; }
.nav-toggle { display: none; background: none; border: 0; font-size: 1.4rem; cursor: pointer; color: var(--ink); }

.btn { display: inline-flex; align-items: center; justify-content: center; gap: 0.5rem; padding: 0.9rem 1.7rem; border-radius: 999px; font-weight: 600; font-size: 0.97rem; font-family: var(--font-body); cursor: pointer; border: 1px solid transparent; transition: transform 0.12s ease, background 0.18s ease; }
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--gold); color: #0B0B0C; }
.btn-primary:hover { background: var(--gold-bright); color: #0B0B0C; }
.btn-secondary { background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn-secondary:hover { border-color: var(--gold); color: var(--gold); }
.btn-gold { background: var(--gold); color: #0B0B0C; }
.btn-gold:hover { background: var(--gold-bright); }
.btn-ghost { display: inline-flex; align-items: center; gap: 0.4rem; font-weight: 600; font-size: 0.92rem; color: var(--gold); }
.btn-ghost:hover { gap: 0.65rem; color: var(--gold-bright); }

/* ===== HERO: asymmetrisch, links uitgelijnd, groot ===== */
.hero { padding: clamp(3.5rem,8vw,6.5rem) 0 clamp(3rem,6vw,5rem); border-bottom: 1px solid var(--line); background: radial-gradient(700px 400px at 85% 0%, rgba(212,175,55,0.10), transparent 70%); }
.hero-eyebrow { display: inline-flex; align-items: center; gap: 0.6rem; font-size: 0.76rem; font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gold); margin-bottom: 1.5rem; }
.hero-eyebrow::before { content: ""; width: 28px; height: 1px; background: var(--gold); }
.hero h1 { max-width: 14ch; }
.hero h1 .accent { color: var(--gold); }
.hero .lead { max-width: 560px; margin-top: 1.5rem; }
.hero-cta-group { display: flex; gap: 0.85rem; flex-wrap: wrap; margin-top: 2.25rem; }

/* ===== Authority strip ===== */
.authority { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.authority-grid { display: grid; grid-template-columns: repeat(4,1fr); }
.authority-item { padding: 2rem 1.5rem; text-align: center; border-right: 1px solid var(--line); }
.authority-item:last-child { border-right: 0; }
.authority-num { font-family: var(--font-display); font-weight: 700; font-size: 2rem; color: var(--gold); }
.authority-label { font-size: 0.85rem; color: var(--ink-soft); margin-top: 0.4rem; }

/* ===== Sections ===== */
.section { padding: clamp(3.5rem,7vw,6rem) 0; }
.section-header { max-width: 720px; margin-bottom: 3rem; }
.section-header.centered { margin-left: auto; margin-right: auto; text-align: center; }
.eyebrow { display: inline-block; font-size: 0.76rem; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); margin-bottom: 0.85rem; }

/* ===== MANIFEST / principe-rijen (kernlayout) ===== */
.manifesto { display: grid; }
.principle { display: grid; grid-template-columns: 160px 1fr; gap: 2.5rem; padding: 2.5rem 0; border-top: 1px solid var(--line); align-items: start; }
.principle:last-child { border-bottom: 1px solid var(--line); }
.principle-num { font-family: var(--font-display); font-weight: 700; font-size: clamp(2.5rem,5vw,4rem); color: transparent; -webkit-text-stroke: 1.5px var(--gold); line-height: 0.9; }
.principle-body h3 { font-size: 1.6rem; margin-bottom: 0.75rem; }
.principle-body p { color: var(--ink-soft); margin-bottom: 0.75rem; max-width: 640px; }
.principle-body .tags { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 1rem; }
.principle-body .tags span { font-size: 0.8rem; color: var(--gold); border: 1px solid var(--line-strong); border-radius: 999px; padding: 0.3rem 0.8rem; }

/* ===== Pull-quote band (goud) ===== */
.pullquote { background: var(--gold); color: #0B0B0C; }
.pullquote .container { padding-top: clamp(3rem,6vw,4.5rem); padding-bottom: clamp(3rem,6vw,4.5rem); }
.pullquote p { font-family: var(--font-display); font-weight: 600; font-size: clamp(1.5rem,3.2vw,2.3rem); line-height: 1.25; max-width: 900px; margin: 0; }
.pullquote .who { font-family: var(--font-body); font-weight: 600; font-size: 0.95rem; margin-top: 1.5rem; opacity: 0.75; }

/* ===== Editorial split (over) ===== */
.editorial-split { display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; align-items: center; }
.editorial-split .photo { aspect-ratio: 4/5; border-radius: var(--radius-lg); background: linear-gradient(160deg, #1c1c1f, #0b0b0c); border: 1px solid var(--line); display: flex; align-items: flex-end; padding: 1.5rem; }
.editorial-split .photo .tag { font-family: var(--font-display); font-weight: 700; color: var(--gold); }

/* ===== Pricing ===== */
.pricing-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1.5rem; align-items: start; }
.pricing-card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 2rem 1.75rem; display: flex; flex-direction: column; }
.pricing-card.featured { border-color: var(--gold); box-shadow: 0 0 0 1px var(--gold), var(--shadow); position: relative; }
.pricing-card.featured::after { content: "Aanbevolen"; position: absolute; top: 1.25rem; right: 1.25rem; background: var(--gold); color: #0B0B0C; font-size: 0.7rem; font-weight: 700; padding: 0.3rem 0.7rem; border-radius: 999px; }
.pricing-card-tier { font-size: 0.74rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gold); }
.pricing-card h3 { margin: 0.6rem 0; }
.pricing-description { font-size: 0.92rem; color: var(--ink-soft); min-height: 2.6rem; }
.pricing-amount { font-family: var(--font-display); font-weight: 700; font-size: 1.9rem; color: #fff; margin: 0.5rem 0 1.25rem; }
.pricing-amount .unit { font-family: var(--font-body); font-size: 0.85rem; font-weight: 500; color: var(--ink-soft); }
.pricing-features { list-style: none; margin: 0 0 1.5rem; padding: 0; display: grid; gap: 0.6rem; flex: 1; }
.pricing-features li { font-size: 0.92rem; padding-left: 1.5rem; position: relative; color: var(--ink); }
.pricing-features li::before { content: "✦"; position: absolute; left: 0; color: var(--gold); font-size: 0.8rem; top: 0.15rem; }

/* ===== FAQ ===== */
.faq-list { max-width: 820px; margin: 0 auto; display: grid; gap: 0.75rem; }
.faq-item { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.faq-question { width: 100%; text-align: left; background: none; border: 0; padding: 1.15rem 1.4rem; font-family: var(--font-body); font-weight: 600; font-size: 1.02rem; color: #fff; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 1rem; }
.faq-question::after { content: "+"; font-size: 1.4rem; color: var(--gold); transition: transform 0.2s ease; }
.faq-item.open .faq-question::after { transform: rotate(45deg); }
.faq-answer { max-height: 0; overflow: hidden; transition: max-height 0.28s ease; }
.faq-item.open .faq-answer { max-height: 600px; }
.faq-answer p { padding: 0 1.4rem 1.25rem; margin: 0; color: var(--ink-soft); }

/* ===== Blog ===== */
.blog-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1.5rem; }
.blog-card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; transition: transform 0.18s ease, border-color 0.18s ease; display: flex; flex-direction: column; }
.blog-card:hover { transform: translateY(-3px); border-color: var(--gold); }
.blog-card-cover { height: 140px; background: linear-gradient(135deg, #1c1c1f, #0b0b0c); border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: center; }
.blog-card-cover::after { content: attr(data-letter); font-family: var(--font-display); font-weight: 700; font-size: 2rem; color: var(--gold); }
.blog-card-content { padding: 1.4rem; display: flex; flex-direction: column; flex: 1; }
.blog-card-tag { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gold); margin-bottom: 0.6rem; }
.blog-card h3 { font-size: 1.1rem; margin-bottom: 0.75rem; }
.blog-card h3 a { color: #fff; }
.blog-card h3 a:hover { color: var(--gold); }
.blog-card-meta { font-size: 0.82rem; color: var(--ink-faint); margin-top: auto; }

/* ===== CTA ===== */
.cta-section { background: radial-gradient(600px 320px at 50% 120%, rgba(212,175,55,0.14), transparent 60%); border-top: 1px solid var(--line); text-align: center; padding: clamp(3.5rem,8vw,5.5rem) 0; }
.cta-section h2 { max-width: 680px; margin: 0 auto 1rem; }
.cta-section h2 .accent { color: var(--gold); }
.cta-section p { color: var(--ink-soft); max-width: 560px; margin: 0 auto 2rem; }

/* ===== Footer ===== */
.footer { background: #000; color: #8C857A; padding: 3.5rem 0 2rem; border-top: 1px solid var(--line); }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 2.5rem; }
.footer-brand .brand { color: #fff; margin-bottom: 1rem; }
.footer-brand .brand em { color: var(--gold); }
.footer-brand p { font-size: 0.9rem; max-width: 320px; }
.footer-contact { font-size: 0.9rem; margin-top: 1rem; line-height: 1.7; }
.footer-contact a { color: #C9C2B4; }
.footer-col h4 { color: #fff; margin-bottom: 1rem; font-size: 0.85rem; letter-spacing: 0.06em; text-transform: uppercase; }
.footer-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.55rem; }
.footer-col a { color: #8C857A; font-size: 0.92rem; }
.footer-col a:hover { color: var(--gold); }
.footer-col li { font-size: 0.92rem; }
.footer-bottom { margin-top: 3rem; padding-top: 1.5rem; border-top: 1px solid var(--line); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 0.5rem; font-size: 0.82rem; }
.footer-bottom a { color: #8C857A; }

/* ===== Breadcrumbs / page-header ===== */
.breadcrumbs { border-bottom: 1px solid var(--line); }
.breadcrumbs ol { list-style: none; display: flex; flex-wrap: wrap; gap: 0.5rem; margin: 0; padding: 0.85rem 0; font-size: 0.85rem; }
.breadcrumbs li { color: var(--ink-soft); }
.breadcrumbs li + li::before { content: "/"; margin-right: 0.5rem; color: var(--ink-faint); }
.breadcrumbs a { color: var(--ink-soft); }
.breadcrumbs a:hover { color: var(--gold); }
.page-header { padding: clamp(2.5rem,6vw,4rem) 0 clamp(2rem,4vw,3rem); border-bottom: 1px solid var(--line); background: radial-gradient(600px 300px at 85% 0%, rgba(212,175,55,0.08), transparent 70%); }
.page-header h1 { max-width: 880px; }
.page-header .lead { color: var(--ink-soft); }

/* ===== Contact ===== */
.contact-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 3rem; align-items: start; }
.contact-info-block { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 1.75rem; }
.contact-info-item { padding: 0.9rem 0; border-bottom: 1px solid var(--line); }
.contact-info-item:last-child { border-bottom: 0; padding-bottom: 0; }
.contact-info-item:first-child { padding-top: 0; }
.contact-info-label { font-size: 0.74rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gold); margin-bottom: 0.3rem; }
.contact-info-value { font-size: 1.1rem; font-weight: 600; color: #fff; }
.contact-info-value a { color: #fff; }
.contact-info-value a:hover { color: var(--gold); }

.form { display: grid; gap: 1.1rem; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.1rem; }
.form label { display: block; font-size: 0.85rem; font-weight: 600; margin-bottom: 0.4rem; }
.form input, .form select, .form textarea { width: 100%; padding: 0.75rem 0.9rem; border: 1px solid var(--line-strong); border-radius: var(--radius-sm); font-family: var(--font-body); font-size: 0.97rem; background: #0F0F11; color: var(--ink); }
.form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--gold); box-shadow: 0 0 0 3px rgba(212,175,55,0.18); }
.form textarea { resize: vertical; }

/* ===== Article ===== */
.article-header { padding: clamp(2.5rem,6vw,4rem) 0 1.5rem; border-bottom: 1px solid var(--line); }
.article-tag { display: inline-block; font-size: 0.72rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gold); margin-bottom: 0.85rem; }
.article-header h1 { max-width: 760px; }
.article-meta { display: flex; align-items: center; gap: 0.75rem; margin-top: 1.25rem; font-size: 0.88rem; color: var(--ink-soft); }
.article-meta-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--gold); }
.article-body { max-width: var(--maxw-narrow); margin: 0 auto; padding: 2rem 1.5rem 1rem; font-size: 1.08rem; }
.article-body h2 { margin: 2.5rem 0 1rem; }
.article-body h3 { margin: 1.75rem 0 0.6rem; }
.article-body ul { padding-left: 1.25rem; margin: 0 0 1.25rem; }
.article-body li { margin-bottom: 0.5rem; }
.article-body blockquote { margin: 1.75rem 0; padding: 1.25rem 1.5rem; border-left: 3px solid var(--gold); background: var(--surface); border-radius: 0 var(--radius) var(--radius) 0; font-family: var(--font-display); font-weight: 600; font-size: 1.2rem; color: #fff; }
.article-body hr { border: 0; border-top: 1px solid var(--line); margin: 2.5rem 0 1.5rem; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.in { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .authority-grid { grid-template-columns: 1fr 1fr; }
  .authority-item:nth-child(2) { border-right: 0; }
  .authority-item { border-bottom: 1px solid var(--line); }
  .principle { grid-template-columns: 1fr; gap: 0.75rem; padding: 2rem 0; }
  .principle-num { font-size: 2.5rem; }
  .editorial-split { grid-template-columns: 1fr; gap: 2rem; }
  .pricing-grid, .blog-grid { grid-template-columns: 1fr; }
  .contact-grid { grid-template-columns: 1fr; gap: 2rem; }
}
@media (max-width: 760px) {
  .nav-toggle { display: block; }
  .nav-menu { position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0; background: var(--surface); border-bottom: 1px solid var(--line); padding: 0.5rem 1.5rem 1rem; display: none; }
  .nav-menu.open { display: flex; }
  .nav-menu li { padding: 0.4rem 0; }
  .nav-cta { text-align: center; margin-top: 0.5rem; }
  .form-row { grid-template-columns: 1fr; }
  .topbar-meta:first-child { display: none; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 2rem; }
}
@media (max-width: 480px) { .authority-grid { grid-template-columns: 1fr; } .authority-item { border-right: 0; } .footer-grid { grid-template-columns: 1fr; } }

/* === Meer ruimte boven kopjes binnen lopende tekst (toegevoegd 2026-05-25) === */
.container-narrow h2, .article-body h2, .prose h2 { margin-top: 3rem; }
.container-narrow h3, .article-body h3, .prose h3 { margin-top: 2rem; }
.container-narrow > h2:first-child, .article-body > h2:first-child,
.container-narrow > h3:first-child, .article-body > h3:first-child { margin-top: 0; }
.container-narrow h2 + h3, .article-body h2 + h3,
.container-narrow h3 + h3, .article-body h3 + h3 { margin-top: 0.75rem; }

/* === Speels thema-patroon op hero & page-header (toegevoegd 2026-05-31) ===
   Editorial-strategie motief: vervaagde gouden concentrische ringen (een 'target'
   / kompas) plus een verfijnd diagonaal lijnenraster. Inline SVG data-URI, achter
   de content, niet klikbaar, lage opacity en een radiale mask-fade voor leesbaarheid.
   Gebruikt de bestaande goud-tint (#D4AF37). Geen externe afbeeldingen. */
.hero, .page-header { position: relative; overflow: hidden; }
.hero > .container, .page-header > .container { position: relative; z-index: 1; }
.hero::before, .page-header::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  background-repeat: no-repeat, repeat;
  background-position: right -120px top -120px, 0 0;
  background-size: 620px 620px, 64px 64px;
  background-image:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='620' height='620' viewBox='0 0 620 620'%3E%3Cg fill='none' stroke='%23D4AF37' stroke-width='1.4'%3E%3Ccircle cx='310' cy='310' r='90'/%3E%3Ccircle cx='310' cy='310' r='150'/%3E%3Ccircle cx='310' cy='310' r='220'/%3E%3Ccircle cx='310' cy='310' r='300'/%3E%3C/g%3E%3Cg stroke='%23D4AF37' stroke-width='1.4'%3E%3Cline x1='10' y1='310' x2='610' y2='310'/%3E%3Cline x1='310' y1='10' x2='310' y2='610'/%3E%3C/g%3E%3Ccircle cx='310' cy='310' r='10' fill='%23D4AF37'/%3E%3C/svg%3E"),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='64' height='64' viewBox='0 0 64 64'%3E%3Cpath d='M0 64 64 0' stroke='%23D4AF37' stroke-width='0.6' fill='none'/%3E%3C/svg%3E");
  opacity: 0.08;
  -webkit-mask-image: radial-gradient(120% 120% at 80% 0%, #000 0%, rgba(0,0,0,0.55) 45%, transparent 78%);
          mask-image: radial-gradient(120% 120% at 80% 0%, #000 0%, rgba(0,0,0,0.55) 45%, transparent 78%);
}
.page-header::before { opacity: 0.06; background-size: 460px 460px, 56px 56px; background-position: right -110px top -130px, 0 0; }
@media (max-width: 760px) {
  .hero::before, .page-header::before { background-size: 420px 420px, 48px 48px; background-position: right -150px top -90px, 0 0; opacity: 0.06; }
}
@media (prefers-reduced-motion: no-preference) {
  .hero::before { animation: themeDrift 60s linear infinite alternate; }
}
@keyframes themeDrift { from { background-position: right -120px top -120px, 0 0; } to { background-position: right -90px top -150px, 32px 32px; } }